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Adversestories | Decoding Marketing & Advertising

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The "What's In My Vag?" campaign by Vagisil transf

The "What's In My Vag?" campaign by Vagisil transformed a viral cultural trend into a powerful outdoor advertising idea. Inspired by the popular "What's In My Bag?" format, the campaign used a partially unzipped toiletry bag as a visual metaphor, revealing Vagisil alongside everyday essentials.

Instead of relying on explicit imagery, it challenged the stigma surrounding intimate care through clever design and a provocative headline. The campaign also highlighted that vaginal discomfort can increase during summer, encouraging women to carry intimate care products while travelling. By replacing silence with curiosity, Vagisil turned an overlooked health conversation into memorable, thought-provoking advertising.

For nearly a century, TIME Magazine's iconic red b

Pepsi simply looked closer. It noticed the hidden

Pepsi simply looked closer. It noticed the hidden word "OK" created by the packaging layout of a Diet Coke. That accidental detail became the center of a clever campaign, suggesting Diet Coke was just "OK" while positioning Pepsi as the stronger choice.

The campaign is a reminder that great advertising often starts with careful observation. Instead of creating something completely new, Pepsi found an opportunity hidden in plain sight and turned it into a memorable idea.

#marketing #advertising

What if you could buy a piece of your favorite TV

British Airways proved that the best advertising d

British Airways proved that the best advertising doesn't always shout, it creates unforgettable moments. ✈️

Its Magic of Flying campaign transformed digital billboards into live experiences. Whenever a British Airways aircraft flew overhead, a child on the billboard pointed at the real plane while the screen displayed its flight number and departure city using real-time tracking technology.

Instead of selling tickets or highlighting fares, the campaign reminded people of the wonder of flying itself. By blending creativity, technology, and emotion, Ogilvy created one of advertising's most celebrated outdoor campaigns, showing that the most powerful ideas make people stop, look up, and remember.

Mercedes-Benz Mexico's Nature or Nothing campaign

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Some amazing brands we’ve worked with

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…and many more

This Week’s Top Reads

Breaking intimate care taboos with brilliant outdoor advertising

Breaking intimate care taboos with brilliant outdoor advertising

Angelina Jolie turned global attention towards bees through extraordinary courage

Angelina Jolie turned global attention towards bees through extraordinary courage

Britannia once turned its Annual Sustainability Report into billboards people could actually notice

Britannia once turned its Annual Sustainability Report into billboards people could actually notice

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