Explore business & market analysis, creative marketing campaigns, impactful advertising and branding brilliance
How ESG performance shapes company valuations in India
The growing importance of environmental, social, and governance (ESG) factors has created a widespread expectation…
Oatly turns its packaging into a climate action message
Most food and beverage packaging is designed to communicate product benefits, ingredients, nutritional information, or…
How Starbucks built its dominance in specialty coffee market
Starbucks’ rise in the U.S. coffee market is one of the clearest examples of how…
WWF campaign proved Human Intelligence causes real dystopia
In an era dominated by generative artificial intelligence, visual culture has become obsessed with synthetic…
The Toy Industry’s new favourite customer is an adult!
The toy industry is undergoing a major cultural shift: toys are no longer products people…
How Swiggy & Instamart cooked best Rakhi campaigns
Every Raksha Bandhan, brands scramble to say something meaningful about siblings, and most end up…
How ‘Untangling the Politics of Hair’ turned protest into craft
Case Study Spotlight. Every so often, a campaign comes along that reminds the industry why…
What the most popular emoji says about internet culture
For years, 😂 dominated digital conversations as the universal shorthand for laughter. But 2025 marked…
Influencer marketing builds awareness, not conversions
In India’s social media economy, influencer marketing is often judged by the wrong question: “How…
The accidental invention behind Bubble Wrap
Bubble Wrap was never designed to protect your packages. Its story began in 1957, when…
The young voice that defied British censorship
In August 1942, as the Quit India Movement shook British India, the colonial government moved…
McDonald’s is crashing weddings with personalised sauce pots
McDonald’s has found a clever way to take one of its smallest brand assets and…
How Škoda turned a tiny billboard into a massive advertising hack
In a world where automotive advertising is built around scale, Škoda took a deliberately different…
A billboard with literally zero marketing filter
In the middle of Times Square, where brands competed through giant digital screens and elaborate…
SAAQ turned a crosswalk into a pedestrian safety message
In 2019, the Société de l’assurance automobile du Québec (SAAQ) launched a pedestrian-safety campaign designed…
AI could become the biggest threat to the Right to Privacy
Artificial intelligence (AI) is rapidly changing how people work, communicate, shop, travel and consume information.…
Oreo found Cows that looked like cookies, and made them famous
Some of the strongest advertising ideas begin with something that already exists. Oreo’s “The Oreo…
How Makro turned a simple sticker into a food-waste solution
Food waste is one of the most visible sustainability problems hiding inside everyday consumption. In…
One of advertising’s most heartwarming stories ever told
Some advertisements sell products. Others sell an idea. Thai Life Insurance’s Unsung Hero belongs firmly…
Netflix turned a billboard into a house, then put a man inside
Netflix took outdoor advertising to an unusual level to promote its 2026 sci-fi thriller The…
Smartest campaign to reduce unnecessary honking in Mumbai
Traffic violations are often punished with fines, but the Mumbai Traffic Police decided to make…
When a broken pen says more than a thousand words
Some advertisements rely on striking visuals. Others rely on clever copy. Reporters Without Borders (RSF)…
The future Creative Director may be the best prompt writer
For decades, creative hiring has focused on traditional skills. Designers were judged by their portfolios,…
Breaking intimate care taboos with brilliant outdoor advertising
Women’s intimate health has long been surrounded by stigma, embarrassment, and silence. Despite millions of…
How British Airways turned every flight into a moment of wonder
In an era when outdoor advertising often competes with smartphone screens for attention, British Airways…
This Japanese newspaper could grow flower after its use
In an age where newspapers are often discarded within hours of being read, one Japanese…
TIME magazine’s Red Border campaign shows why simple branding always wins attention
For nearly a century, TIME’s iconic red border has transformed simple magazine covers into one…
Britannia once turned its Annual Sustainability Report into billboards people could actually notice
Most annual reports are designed for investors, analysts, and corporate stakeholders. They are packed with…
